Lance asserts ownership of the color yellow, in combination with any word ending in “strong.” Lance Armstrong’s Foundation has sold over 70 mil. of those yellow LiveStrong wristbands for $1 each. And, they are trademarked. No surprise then that they had a problem with the Animal Charity Collar Group, Inc. for their yellow dog collars with either BarkStrong or PurrStrong on them.
In the suit the foundation asserts that the collars “are confusingly similar to, and are likely to cause confusion, mistake or deception” regarding their source of origin.
The foundation wants Animal Charity Collar Group to stop using the phrases, the yellow bands and the Web site barkstrong.net. The lawsuit also seeks to have Animal Charity Collar Group’s Purrstrong trademark canceled and the pending application for the Barkstrong trademark canceled, in addition to unspecified monetary damages.
Full story at Lance Armstrong Foundation sues Oklahoma pet collar company.
Filed under: 2007 Trademark Cases, Trademark
